Alpine Editions

We customise iconic games for cities and corporates

Alpine Editions specialises in creating tailored versions of classic, well-loved board games.

Our city editions are designed for local residents to enjoy time and again, while offering visitors a souvenir that allows them to revisit their holiday experience long after they return home.

We also work with corporate clients to develop bespoke games that can be used as distinctive gifts or as part of events such as company anniversaries.

Box of a custom edition of Monopoly developed for Belmond

Box of a custom edition of Cluedo developed for Beamish Museum

Example of Top Trumps developed for Mercedes AMG

Box of a custom edition of Trivial Pursuit developed for dpd

Creating a custom game

Every custom game begins with an idea and ends with a finished product ready for delivery. Our proven eight-stage process takes you from concept development and design through to manufacturing and logistics, ensuring clarity, quality and consistency at every stage.

Ideation

Surfacing ways to extend the client's brand using a familiar game format such as Monopoly, Cluedo or Trivial Pursuit. At this stage we are looking for a clear game concept that makes perfect sense and will get people emotionally engaged and excited about the project.

Concept development

Bringing the game concept to life to show what it would be like to play the game. Includes a clear narrative that explains game concept, description of gameplay and conceptual digital designs for the box, board squares, cards and tokens.

Illustrations (Optional)

Finding an illustrator or artist whose style matches the client’s brand and game concept. The scope of the illustrator's work can include box, game board and board squares.

Digital asset creation

Authoring and provision of all 2D and 3D digital elements needed to develop the full game. Also includes all textual content and micro copy used in the game and multiple rework cycles and design approvals.

Full game development

Graphic and product design and incorporation of all digital assets into the many templates needed by the machines used to manufacture the final game. Also includes supply of prototype tokens (if needed).

Project management

Making sure that the project runs smoothly from start to finish. Managing various change cycles and proactively working to deliver the production games on time or ahead of time.

Production

The full consignment of games are manufactured, boxed and mounted on one or more transport pallets ready for collection by the delivery courier.

Delivery

The games are collected from the factory and delivered to the client’s preferred address, either by sea freight, air freight or a combination of both.

People

Behind every Alpine Editions project is a hands-on team that combines creative thinking with commercial and operational experience. We work closely with our clients from first idea through to final delivery, ensuring each game is both engaging and well executed.

Photograph of Andrea Paar, Directrice at Alpine Editions SARL

Andrea Maria PAAR

Bringing over 25 years of experience from consulting, banking, program management, and compliance, Andrea is a fountain of energy and focuses on developing and growing Alpine Editions’ client relationships.

Andrea holds an M.Sc. from the London School of Economics.

Andrew SHEEHY

Drawing on 30 years of experience across product development, marketing, and senior management, Andrew leads the product and content side of Alpine Editions.

Andrew holds a B.Sc. (Hons) degree and an MBA from London Business School.

Testimonials

With decades of combined experience, we work closely with our clients to deliver custom games of exceptional quality. Our projects are defined by attention to detail, creative integrity, and a strong commitment to client satisfaction.

Natascia Vivaldi

Divisional Brand & Marketing Director, Southern Europe

"Our custom Monopoly has been a great success. The team at Alpine Editions were instrumental in making our vision of creating a Monopoly inspired by the Italian Villeggiatura come to life, encouraging ideas and supporting with the logistics behind such a production.

We are very grateful for this project with Alpine Editions".

Thomas Matteï

Director of Brand Strategy & Digital

"We’ve been working with Alpine Editions on a long term project for almost a year. It’s a real delight to work with them, as they’re true experts in their field.

The team is a joy to work with, and I am truly looking forward to continuing the collaboration on other projects".

Partners

Our work is supported by some of the most respected companies in the board games industry worldwide. Together, we bring iconic brands, proven expertise, and a focus on designing and delivering high-quality custom games.

Winning Moves

As our fulfilment partner and game licensor, Winning Moves has over 25 years' experience in producing high-quality, customised games for prestigious customers worldwide.

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Hasbro Gaming

One of the world’s biggest and most respected toy and game companies, Hasbro owns the Monopoly, Cluedo, and Trivial Pursuit brands which have been licensed to Winning Moves for customisation on a worldwide basis.

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