We customise iconic games for corporate clients
Extend your brand using a game format that is safe, fun, and enduring.
Tell your story by richly customising a game your audience already knows and loves.
Benefit from exceptional audience engagement for years to come.
The world’s biggest game brand which grows bigger each year.
The first mystery game, and the global benchmark for the genre.
A brilliant card game that can be adapted to any product situation.
Your favourite knowledge game and just as popular as ever.
Our custom games business involves working with leading brands in the hospitality, tourism, and consumer goods sectors to create highly customised versions of classic board and card games including Monopoly, Cluedo, Trivial Pursuit, and Top Trumps.
With about 1.5 hours of gameplay per usage, an expertly customised edition of an iconic game will achieve an exceptional level of brand engagement: users read brand messages aloud, hold brand icons and tap on branded board squares again and again.
Nobody throws away a Monopoly set.
To better understand the unique sort of marketing this will create, consider that a customised edition of Monopoly is not simply an example of branded merchandise: instead, it is a take-home brand experience that your audience can - and will - enjoy time and time again.
We have developed a specific capability in the luxury and ultra-luxury markets based on customising a specially-designed luxury format of Monopoly which is available in a classic square size (267 x 267 x 50mm) and a convenient travel size (150 x 150 x 35mm).
Extending a luxury brand means building on the core values and heritage.
Whether you want to take your brand into new markets or preserve its prestige in an evolving luxury landscape, we provide highly tailored advice to ensure success.
Surfacing ways to extend the client's brand using a familiar game format such as Monopoly, Cluedo or Trivial Pursuit. At this stage we are looking for a clear game concept that makes perfect sense and will get people emotionally engaged and excited about the project.
Bringing the game concept to life to show what it would be like to play the game. Includes a clear narrative that explains game concept, description of gameplay and conceptual digital designs for the box, board squares, cards and tokens.
Finding an illustrator or artist whose style matches the client’s brand and game concept. The scope of the illustrator's work can include box, game board and board squares.
Authoring and provision of all 2D and 3D digital elements needed to develop the full game. Also includes all textual content and micro copy used in the game and multiple rework cycles and design approvals.
Graphic and product design and incorporation of all digital assets into the many templates needed by the machines used to manufacture the final game. Also includes supply of prototype tokens (if needed)
Making sure that the project runs smoothly from start to finish. Managing various change cycles and proactively working to deliver the production games on time or ahead of time.
The full consignment of games are manufactured, boxed and mounted on one or more transport pallets ready for collection by the delivery courier.
The games are collected from the factory and delivered to the client’s preferred address, either by sea freight, air freight or a combination of both.
Bringing over 25 years of experience from consulting, banking, program management, and compliance, Andrea is a fountain of energy and focuses on developing and growing Alpine Editions’ client relationships.
Andrea holds an M.Sc. from the London School of Economics.
Drawing on 30 years of experience across product development, marketing, and senior management, Andrew leads the product and content side of Alpine Editions.
Andrew holds a B.Sc. (Hons) degree and an MBA from London Business School.
Our custom Monopoly has been a great success. The team at Alpine Editions were instrumental in making our vision of creating a Monopoly inspired by the Italian Villeggiatura come to life, encouraging ideas and supporting with the logistics behind such a production.
We are very grateful for this project with Alpine Editions.
We’ve been working with Alpine Editions on a long term project for almost a year. It’s a real delight to work with them, as they’re true experts in their field.
The team is a joy to work with, and I am trully looking forward to continuing the collaboration on other projects.
As our fulfilment partner and game licensor, Winning Moves has over 25 years' experience in producing high-quality, customised games for prestigious customers worldwide.
One of the world’s biggest and most respected toy and game companies, Hasbro owns the Monopoly, Cluedo, and Trivial Pursuit brands which have been licensed to Winning Moves for customisation on a worldwide basis.